Ambassador Communication Guide


Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to being a successful 1831 Day Ambassador on social media!

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways to begin engaging your community for 1831 Day!

Talk it up! Post about why you are giving on 1831 Day and share stories and photos from your time on The Hill. Ask your followers questions to engage them in dialogue. Remember to keep posts brief!

Tell everyone that the Annual Fund priority you are supporting is a part of 1831 Day. Be sure to tell people what it is all about. Let them know how they can make a gift, and ask them to spread the word.

Create a Facebook event. Invite your Facebook friends to be part of 1831 Day so they can be reminded as the day gets closer, AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an actual event on The Hill — the whole day is worth celebrating!

Sample Facebook Posts

  • Save the date: 1831 Day is Dec. 13! You can be part of the celebration by giving to your Denison passion area. Visit 1831.denison.edu to make your gift and see why others are giving on 1831 Day.

  • The real success of 1831 Day will not be how much money we raise but the tremendous impact those dollars will have when Denison puts them to work! Join the giving at 1831.denison.edu.

  • Dec. 13 is Denison’s birthday. On 1831 Day, Denisonians from near and far will celebrate 193 life-shaping years of the college.

  • I'm so excited to support 1831 Day! You can directly impact student success at Denison by making a gift on the university’s 193rd birthday. Make your gift at 1831.denison.edu!

Sample Instagram Posts

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @denisonu on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. You can find sample images to use in our digital downloads. You can also post a photo from time spent on The Hill or with fellow Denisionians.

Socialize! Like other Ambassadors' posts, re-share posts that stand out, and be active in the comment section. Share Denison’s Instagram posts on your stories!

Have fun! See below for a sample Instagram post.


LinkedIn Tips

Want to engage donors and share information about your fundraising efforts quickly? Sharing with your connections on LinkedIn is a great way to spread the word about 1831 Day!

Below are a few tips to help you succeed when posting on LinkedIn.

Visit @denisonuniversity on LinkedIn.

Tell your connections that you are fundraising for 1831 Day. Tell your connections about the specific Annual Fund priority area that you are supporting, and build a story around that. Use some of the suggested language provided below when posting to your LinkedIn feed.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to posts like you are holding a conversation.

Share pictures, videos, and interesting content. LinkedIn is not just about your ‘words.’ Pictures and videos draw people in, and sharing interesting articles about exciting things happening at Denison shows you are part of a community.

Sample LinkedIn Posts

  • Are you ready for 1831 Day? Denison is turning 193 on Dec. 13, and we want to celebrate with you! Make a gift that needs no wrapping by visiting our giving page.

  • Mark your calendars for Dec. 13 to celebrate Denison’s birthday! Join me in making a gift in honor of Denison’s 193-year legacy. You can make your gift today at 1831.denison.edu!

  • On Dec. 13, help us celebrate 1831 Day and support students by giving to the Annual Fund. A gift to the Annual Fund helps bridge the gap between tuition and the full cost of the Denison experience. You can give at 1831.denison.edu!

  • Get pumped for 1831 Day! Celebrate Denison’s 193rd birthday by making a gift that keeps on giving at 1831.denison.edu!

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during, and after 1831 Day


You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Before 1831 Day

Subject: Join me in supporting 1831 Day at Denison

Hi [FIRST NAME],

I am excited to announce that I am supporting Denison during the college’s annual 1831 Day campaign by serving as a fundraising ambassador. Learn more about 1831 Day and make an early gift at 1831.denison.edu.

My fundraising will specifically help [NAME OF Annual Fund priority YOU SUPPORT] to [OBJECTIVE - take from the priority’s story]!

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has Denison had on you?]

Thank you for supporting students with me on 1831 Day!


Subject: Will you celebrate 1831 Day with me?

Hi [first name],

1831 Day is only [DAYS UNTIL 1831 Day] days away. I am serving as an 1831 Day Ambassador and encourage you to celebrate Denison’s birthday with me by making a gift!

Your contributions make a direct impact on students; whether it’s $25 for classroom materials, $100 for new uniforms or art supplies, or a transformative $100,000 for an endowed scholarship, every gift matters.

Together we can make a difference for current and future Denison students. Join me and make a gift today at 1831.denison.edu.

Thank you!


During 1831 Day

Subject: 1831 Day is here - Support Denison students today!

Hi [first_name],

TODAY is the day! It’s Denison’s 193rd birthday, and making a gift to in honor of the college is a great way to celebrate. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [NAME OF ANNUAL FUND PRIORITY YOU SUPPORT], but I can’t reach my goal alone.

Please join me in helping to directly impact Denison students by making a gift at 1831.denison.edu today.

If you’ve already made your gift, thank you so much for your support! I hope you’ll consider sharing about 1831 Day with your friends and family on social media to get the word out about this epic birthday celebration!

Thank you!


Subject: Only a few more hours left to give on 1831 Day!

Hi [first_name],

Can you believe 1831 Day is almost over? With [$ AMOUNT RAISED SO FAR] already raised to support current and future Denison students, I am proud of my impact as an 1831 Day Ambassador. But it doesn’t stop there! I hope you will celebrate Denison’s 193rd birthday with me by making a gift at 1831.denison.edu.

You can also show your support by sharing about 1831 Day with your friends and family on social media!

Thank you again!


After 1831 Day

Subject: Thank you for supporting Denison students on 1831 Day 💌

Hi [first_name],

Thank you so much for celebrating Denison’s birthday with me and so many other Denisonians. Because of you, we were able to raise $[AMOUNT RAISED] for current and future Denison students! Together, we made a difference.

You rock!